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Effective MBA
Women in Business and Entrepreneurship
100% Online | 15 mins a day | 10 months
About the program
- In today's dynamic business world, female leaders and entrepreneurs are redefining success by pushing boundaries and breaking barriers. Despite their achievements, challenges remain. The Effective MBA – Women in Business and Entrepreneurship is designed as a guiding light for ambitious women, offering employed adult learners the tools and insights needed to climb the corporate ladder and excel in their ventures.
- Begin your journey by mastering the fundamentals of building a business. Discover how to conceptualize, position, and develop your product or service, aligning it with a vision that reflects your aspirations.
- This program is an invaluable resource for women returning to their careers after a break. Gain strategies for re-entry and professional advancement while tackling issues like gender pay disparity. Dive into the financial aspects of running a business, from break-even analysis to value-based pricing, and learn to drive profitability and sustainable growth through effective financial management.
- Develop leadership strategies tailored to women. Whether you're adopting a futurist approach to leadership or addressing gender biases in the workplace, you’ll acquire essential skills to excel in traditionally male-dominated industries.
- The program also features insights from the approaches and work styles of leaders from renowned companies like Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, AirBnB, Uber, and many others.
Key study objectives
- Adaptive Learning ModelsStay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
- Practical and ActionableThe modules focus on equipping women with practical tools to build, grow, and sustain a business while excelling in leadership roles. Gain actionable skills in creating business strategies and implementing effective marketing and sales techniques.
- Duration and FlexibilityThis fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
- Master business & FinancesLearn to transform ideas into successful ventures with tools for business planning, market positioning, and value proposition creation. While ensuring your business remains profitable with a solid grasp of financial concepts tailored for solopreneurs and small businesses.
Women in Business and Entrepreneurship consists of
10 Modules
Effective MBA
1. Business Idea of the Product or Service
Explore the foundations of crafting a successful business idea, including the development of mission and vision statements, and testing market potential. Learn to position your product or service effectively, create a compelling value proposition, and plan for business growth in various markets. The course also addresses strategies for emerging markets and social entrepreneurship considerations.
2. Entrepreneurship
The fundamentals of entrepreneurship are presented, guiding students through the transition from employee to entrepreneur. Emphasis is placed on building strong public relations foundations and understanding the dynamics of starting a venture. The focus is on equipping students with the tools and confidence to adopt an entrepreneurial mindset for success.
3. Woman in Leadership
Gain skills and strategies to lead with confidence and inclusivity while exploring executive habits, courageous leadership, and effective communication tailored for female leaders. Leadership mindsets, futurist perspectives, and strategies to thrive in diverse environments are also covered. Practical tools and examples support your journey to become impactful leaders.
4. Marketing
Innovative marketing strategies are explored to help you connect with audiences both online and offline. Integrated local and global approaches are highlighted alongside systems for sustainable growth. Campaign development reflects current trends and focuses on maximizing market impact.
5. Woman and Career
Key challenges and opportunities for women in the workforce are addressed, including strategies for re-entering the job market and transforming careers. Overcoming gender biases, negotiating pay equity, and securing funding for ventures are central themes. Self-leadership and fostering professional success through male allyship are also explored.
6. Sales for Success
Networking and negotiation take center stage as you learn practical strategies to improve customer acquisition. Platforms like LinkedIn are leveraged to grow businesses and create membership-based models for recurring revenue. The module highlights building strong relationships to achieve sustainable sales outcomes.
7. Business Growth
Essential business documents, such as problem statements and comprehensive business plans, are crafted as students focus on creating a clear growth trajectory. Strategies for scaling small businesses and writing impactful company overviews are explored. Practical tools are introduced to set the foundation for sustained success.
8. Financial Management
Practical financial knowledge is offered, covering break-even analysis, income statement basics, and value-based pricing. Revenue, staffing, and expense models are discussed to ensure sound financial decision-making. The focus remains on helping businesses achieve profitability and long-term sustainability.
9. Women Transforming Tech
The module focuses is on equipping women with the skills and opportunities to thrive in the tech industry, with strategies for career progression, networking, and personal branding. Bias-breaking methods, finding sponsors, and developing authentic leadership are central themes. This module also highlights executive presence and the unique phases of women’s careers.
10. Family Business, HR and Cybersecurity
Explore how to start and manage family businesses, with insights into hiring practices and creating effective business plans. HR strategies for retaining top talent and fostering intrapreneurship within companies are key aspects. Cybersecurity essentials for small and medium businesses are also covered, ensuring robust operational protection.
Is online Effective MBA right for me?
Program Learning Outcomes
After completing the program, you will be capable of:
- Strategic Entrepreneurship: You will conceptualize, develop, and grow innovative business ideas with well-defined strategies, focusing on market needs and sustainable growth.
- Financial Expertise: You will be proficient in analyzing financial statements, implementing value-based pricing, and creating revenue models.
- Effective Leadership: You will be equipped with advanced leadership techniques, you can lead diverse teams, address workplace challenges such as gender bias, and foster inclusivity and innovation.
- Marketing and Sales Mastery: With expertise in crafting impactful marketing strategies and implementing actionable sales techniques, you will drive customer acquisition and strengthen brand positioning.
- Career Advancement: You will navigate complex career paths, whether re-entering the workforce, negotiating gender pay equity, or fostering self-leadership, ensuring professional success and growth.
Graduate profile
Graduates of the Women in Business and Entrepreneurship program are well-equipped to pursue a variety of impactful roles across industries. They can become Entrepreneurs or Business Owners, using their skills in ideation, financial planning, and marketing to start and grow successful ventures. As Marketing Managers, they can design and execute campaigns to increase brand visibility and drive customer acquisition. In roles like Business Development Managers, graduates identify growth opportunities, build strategic partnerships, and expand market reach. Their financial expertise also positions them as Financial Analysts, where they assess business performance and provide actionable insights for sustainability. Additionally, they can work as Leadership Consultants, helping organizations improve team dynamics and foster inclusive workplaces, or as HR Specialists, focusing on talent acquisition, employee retention, and workplace culture. Finally, as Product Managers, they can lead product development and ensure offerings align with market needs while achieving business growth. Each of these roles allows graduates to apply their entrepreneurial and leadership skills to drive meaningful change and success in their careers.
Obtain Professional Certificate
Graduates receive a completion certificate of the professional
Effective Course.
Boost your Professional career
Take your career growth and personal development to the next level.
Start your global Networking
Connect with people around the world and make valuable business connections.
TESTIMONIALS
Meet some of our Students
"Even on maternity leave, you can study. Thanks to this program I started working for a recruitment agency and I immediately put my newly gained experience into practice."
"This turned out to be the best investment I made in the past year. I loved the way video courses were made by excellent lectors from practice. I can recommend the program as it sticks to the promise "effective" and I would also add help in your personal and career progress."
"You only learn what's important at a time that suits you from great professionals in the field. Superbly sophisticated teaching, you study when you want to, from anywhere."
