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Effective MBA
Startups and Entrepreneurship
100% Online | 15 mins a day | 10 months
About the program
- Are you a businessman or would you like to become one? Do you want to offer products or services that help other people and bring something truly great to the market? Or perhaps you simply want to become more independent and take control of your professional future? Whether you’ve already founded a startup or are just starting to explore the possibilities, this program is designed for you.
- The Effective MBA Specialization in Startups and Entrepreneurship provides a comprehensive education in building, managing, and scaling entrepreneurial ventures. You’ll learn how to identify market opportunities, create innovative business models, and implement strategic marketing plans tailored to your goals.
- From mastering financial management to securing funding and managing risks, this program offers all the tools and insights you need to succeed.
- The program also addresses the unique challenges of family businesses, collaborative ventures, and maintaining cybersecurity in today’s digital landscape. It is ideal for ambitious individuals who want to make a positive impact and take their business ventures to the next level.
- Part of this specialization are also valuable tips and understanding of how successful managers lead companies such as AirBnB, BuzzFeed, Microsoft, Adidas, Nike, Kraft Heinz, Tesla, IBM, Reddit, YouTube, LinkedIn, Carnival, Uber, Levi's, Trivia and others.
Key study objectives
- Adaptive Learning ModelsStay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
- Practical and ActionableLearn how to create actionable business plans, including financial projections, market analysis, and strategic roadmaps tailored for startups and small businesses.
- Duration and FlexibilityThis fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
- Gain Financial ProficiencyProvide skills to manage budgets, analyze financial health, secure funding, and optimize resources to support business sustainability.
Startups and Entrepreneurship consists of 10 Modules
Effective MBA
1. Business Idea of the Product or Service
Students will explore how to align the customer experience with company culture and how to evaluate and test business ideas effectively. The module covers strategies for determining the market size and building a solid product strategy. It also introduces marketing foundations, growth projections, and the fundamentals of strategic planning.
2. Entrepreneurship
This module focuses on the core concepts of entrepreneurship, including transitioning from employee to entrepreneur and mastering the basics of public relations. Students will learn techniques for crafting engaging messages, including using humor to effectively communicate and persuade. The content provides a comprehensive foundation for launching and managing entrepreneurial ventures.
3. Leadership
Students will acquire essential skills for managing small businesses and driving innovation within their teams. The module covers strategies to create a unique competitive advantage, practical freelancing tips, and how to build and maintain a strong personal brand on social media platforms. These competencies support effective leadership in dynamic environments.
4. Marketing
This module introduces strategies for offline marketing, local marketing, and implementing integrated marketing strategies. Students will learn methods to apply growth hacking techniques for driving rapid business expansion. The course prepares them to design comprehensive and efficient marketing campaigns tailored to the needs of small businesses.
5. Online, eCommerce and Social Marketing
Students will gain insights into lead generation, the fundamentals of eCommerce, and building a cohesive online marketing plan. The module also explores social media marketing techniques specific to small businesses, focusing on maximizing engagement and online presence. Practical applications include optimizing campaigns for customer acquisition and retention.
6. Sales for success
This module teaches strategies for building a solid foundation in sales, including effective networking, leveraging LinkedIn, and mastering sales negotiation. Students will explore approaches to boost customer acquisition and develop membership-based business models. These tools help establish sustainable growth and improve client relationships.
7. Business Growth
Students will learn to write a clear company overview, create a detailed business plan, and scale their small businesses effectively. The module covers bootstrapping strategies, connecting with executives, and crafting precise problem and solution statements. These skills are vital for achieving long-term business growth and operational efficiency.
8. Financial Management
This module provides an overview of critical financial concepts such as profit calculation, managing revenue, and analyzing cash flow. Students will learn to design staffing and expense models while gaining a deeper understanding of financial structures. Practical tools for budgeting and planning are included to support business sustainability and profitability.
9. Risk Management and Capital
Students will study modern risk management strategies and methods for raising capital. The module includes techniques for pitching to investors, cost-reduction strategies, and starting a side business. The content equips students with the ability to minimize risks and make informed financial decisions for maximizing profits.
10. Family Business, HR and Cybersecurity
This module delves into the dynamics of family businesses, covering topics like creating family business plans and hiring contract employees. Students will learn how to retain high-potential employees, become intrapreneurs within existing companies, and implement essential cybersecurity practices. These tools are critical for ensuring the longevity and security of businesses.
Is online Effective MBA right for me?
Program Learning Outcomes
After completing the program, you will be able to:
- Identify Entrepreneurial Opportunities: You will analyze market data and customer needs, create innovative solutions tailored to dynamic business environments.
- Design and Implement Sustainable Business Models: You will use tools like Business Model Canvas, integrate financial projections and strategic plans to ensure long-term viability.
- Develop Marketing Strategies: You will incorporate both traditional and digital approaches, including growth hacking, eCommerce, and social media campaigns, to build strong customer engagement.
- Secure Funding: You will create investor pitches, raise capital, and apply risk management techniques to maximize profitability.
- Apply Ethical Principles and Social Responsibility: You will ensure sustainable and transparent practices in all business operations.
- Excel in Family and Collaborative Business Dynamics: You will create family business plans and engage stakeholders for mutual success.
Graduate profile
Graduates of the Effective MBA specialization in Startups and Entrepreneurship can pursue diverse roles in dynamic business environments. As Startup Founders, they will create, launch, and scale innovative businesses by identifying market gaps and implementing sustainable strategies. In the role of Business Development Managers, they can drive growth by forming strategic partnerships and identifying new revenue opportunities. Product Managers will oversee the lifecycle of products, from ideation to market entry, ensuring alignment with customer needs and business goals. As Marketing Strategists, graduates will design and execute integrated marketing campaigns, leveraging both digital and traditional platforms to build brand presence. Venture Capital Analysts can evaluate startup funding opportunities, analyzing market potential and risks to guide investment decisions. In the capacity of Small Business Consultants, graduates can advise entrepreneurs on improving operations, marketing, and financial planning. Innovation Managers will lead corporate innovation initiatives, fostering creativity and intrapreneurship within organizations. Finally, as Operations Managers, they can streamline processes, manage resources, and drive efficiency in startups and small enterprises, ensuring sustainable growth and scalability. These roles highlight the versatility and entrepreneurial acumen developed through the program.
Obtain Professional Certificate
Graduates receive a completion certificate of the professional
Effective Course.
Boost your Professional career
Take your career growth and personal development to the next level.
Start your global Networking
Connect with people around the world and make valuable business connections.
TESTIMONIALS
Meet some of our students
"My industry-related management experience has been given further exposure and a solid foundation in marketing, finance, business innovation, and managerial accounting, thereby empowering an engineer like me to start a business with confidence."
"EDU Effective MBA is one of the best affordable online MBA available currently. This Effective MBA course is comprehensive and designed to meet the requirements of working professionals, managers, and people aspiring to become managers. The modules and topics covered under this course are worth the value."
"Efficient, effective and good way of learning. We can study anytime and anywhere with high-quality materials and an excellent e-learning platform. I got many things from this program: academic knowledge, theory, and practical approaches obtained from experienced lecturers."
