Effective MBA
Online Marketing
100% Online | 15 mins a day | 10 months
About the program
- Marketing is an indispensable component of modern business, and its successful implementation drives growth and innovation in any organization.
- This program combines the latest theories and practical tools for effective marketing in the digital age.
- You will learn to create marketing strategies based on deep customer insights and data analysis.
- The modules focuse on digital marketing, including social media (Facebook, LinkedIn, YouTube, TikTok), automation, and campaign optimization, as well as influencer and affiliate marketing.
- Email marketing and search engine optimization (SEO) are also integral parts of the curriculum, equipping you with the skills to improve online visibility and engagement through effective campaigns.
- In today's digital landscape, AI is a fundamental element for marketing success. Our program seamlessly integrates AI concepts. This approach ensures you are well-prepared to use AI in crafting effective marketing strategies.
- The program offers insights from industry experts from companies like AirBnB, Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, Uber, and many more.
Key study objectives
- Adaptive Learning ModelsStay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
- Practical and ActionableEach module goes beyond theory, offering practical insights and strategies that you can apply right away. Gain the skills to spot emerging marketing trends and seamlessly incorporate them into your organization's strategy.
- Duration and FlexibilityThis fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
- Become a Digital Marketing ManagerBe responsible for planning, executing, and optimizing online marketing strategies to promote a brand, product, or service. Design and implement digital marketing campaigns that increase engagement and sales.
Online Marketing consists of 10 Modules
Effective MBA
1. Digital Marketing & Trends
This module introduces the foundations of digital marketing and explores tools and services used in the field. Students will analyze case studies from leading brands to understand successful marketing strategies. Key trends in digital marketing are covered to keep learners informed about evolving practices.
2. Strategic Content Marketing
This module covers creating, managing, and optimizing content strategies for businesses. Topics include advanced content marketing techniques and building visual content strategies. Students will learn how to use content funnels and repurpose video content to attract and retain customers.
3. Social Media Marketing & Trends
The main focuse is on the core principles of social media marketing. It highlights current trends in social media marketing to keep students updated. Learners will gain practical insights into using social media effectively in their campaigns.
4. Facebook, X, Instagram & TikTok
Students will gain insights in marketing strategies tailored for Facebook, Instagram, X (formerly Twitter), and TikTok. It provides insights into managing pages, advertising, and creating engaging content for these platforms. Students will learn specific strategies for using TikTok and Instagram Reels in marketing.
5. Youtube, LinkedIn & Google Ads
This module focuses on marketing and advertising through YouTube, LinkedIn, and Google Ads. Students will explore tools to grow businesses and optimize advertising campaigns on these platforms. Advanced strategies for using Google Ads are included to maximize marketing impact.
6. Influencer, Affiliate Marketing & Branding
Explore strategies for influencer and affiliate marketing, including sourcing and securing brand deals. Students will learn to build and manage brands that resonate with customers and cultivate strong community engagement. Practical techniques for managing online communities are also discussed.
7. Email Marketing, Newsletters & Word of Mouth
In this module you will learn effective email marketing strategies, including drip campaigns and writing optimized business emails. Students will also learn about newsletters, word-of-mouth marketing, and how to use tools like ChatGPT for content creation. The module provides practical insights into integrating generative AI into marketing.
8. Search Engine Optimization (SEO)
This module covers the essentials of SEO, from keyword strategies to content writing and link building. Students will explore the use of AI tools to support SEO efforts and improve search strategies. The evolution of online search with generative AI is also discussed.
9. AI and Online Marketing
This module focuses on the integration of generative AI into online marketing. Topics include using AI to generate leads, creative content, and marketing imagery. Students will be introduced to prompt engineering and learn practical ways to utilize AI in marketing processes.
10. AI Trends, Strategy & Productivity
Explore the latest trends and strategic applications of AI in business. Case studies from various industries demonstrate real-world uses of AI. Students will also learn how to use AI tools to boost productivity and streamline work processes.
Is online Effective MBA right for me?
Program Learning Outcomes
After completing the program, you will be able to:
- Develop comprehensive digital marketing strategies: You will have the ability to design, implement, and analyze digital marketing campaigns using tools and techniques from platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Master email marketing and SEO: You will be skilled in creating effective email campaigns, newsletters, and optimizing online content through advanced SEO strategies, including keyword research and link building.
- Leverage AI in marketing processes: You will understand how to incorporate generative AI into marketing, such as lead generation, content creation, and campaign planning, ensuring relevance in AI-driven marketing environments.
- Build strong brands and manage online communities: You will be adept at creating engaging brand identities, managing brand reputation, and fostering online communities for improved customer loyalty.
- Utilize advanced advertising tools: Proficiency in using platforms like Google Ads and social media advertising will allow you to optimize ad spend and maximize return on investment.
Graduate profile
Graduates of this program can pursue roles such as Digital Marketing Manager, responsible for creating and managing online campaigns to achieve business goals; SEO Specialist, focusing on optimizing website content and performance to increase search engine visibility; and Social Media Strategist, developing and executing strategies to grow brand presence across platforms like Facebook, Instagram, and TikTok. They can also work as Content Marketing Specialist, crafting compelling content and managing marketing funnels to attract and retain customers, or as an Email Marketing Manager, designing and optimizing email campaigns to drive customer engagement and sales. Other roles include Brand Manager, who oversees brand identity, reputation, and strategy to ensure consistency and market appeal, and AI Marketing Analyst, leveraging AI tools to analyze data, generate insights, and improve marketing decision-making. Additionally, they can become Advertising Campaign Manager, responsible for planning and executing ad campaigns across digital channels, and Customer Insights Analyst, using data to identify customer behaviors and preferences to guide marketing strategies. These positions enable graduates to thrive in the ever-evolving marketing landscape.
Obtain Professional Certificate
Graduates receive a completion certificate of the professional
Effective Course.
Boost your Professional career
Take your career growth and personal development to the next level.
Start your global Networking
Connect with people around the world and make valuable business connections.
TESTIMONIALS
Meet some of our students
"My industry-related management experience has been given further exposure and a solid foundation in marketing, finance, business innovation, and managerial accounting, thereby empowering an engineer like me to start a business with confidence."
"EDU Effective MBA is one of the best affordable online MBA available currently. This Effective MBA course is comprehensive and designed to meet the requirements of working professionals, managers, and people aspiring to become managers. The modules and topics covered under this course are worth the value."
"Efficient, effective and good way of learning. We can study anytime and anywhere with high-quality materials and an excellent e-learning platform. I got many things from this program: academic knowledge, theory, and practical approaches obtained from experienced lecturers."
