Effective MBA
Design Thinking and Strategy
100% Online | 15 mins a day | 10 months
About the program
- The Effective MBA - Design Thinking and Strategy is a forward-thinking program that equips students with the tools to solve complex challenges, drive innovation, and execute effective strategies in real-world scenarios.
- This program merges the principles of design thinking with the analytical rigor of strategic planning, creating a comprehensive learning experience.
- Students will gain practical skills in areas such as prototyping, business analytics, digital transformation, and cybersecurity, enabling them to lead with confidence in modern business contexts.
- Learn from leaders who have worked for Google, Paramount Pictures, McDonald's, Nike, Amazon, LinkedIn, eBay, Magento, Fortune 100 clients and more. These are not just successful companies but often revolutionary companies, and it's because of these experts and industry leaders, that insights are theoretical, practical, and proven.
- The Effective MBA - Design Thinking and Strategy is not just a course—it’s a transformative experience designed to prepare you for leadership in a constantly evolving business landscape.
Key study objectives
- Adaptive Learning ModelsStay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
- Practical and ActionableLearn to analyze business environments, identify opportunities, and create actionable strategies to achieve organizational goals.
- Duration and FlexibilityThis fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
- Design Thinking PrinciplesGain expertise in user-centered approaches to problem-solving, including prototyping, iteration, and feedback integration. Understand the tools and processes needed to lead digital initiatives.
Design Thinking and Strategy consists of 10 Modules
Effective MBA
1. Business Idea of the Product or Service
Students learn to craft clear mission and vision statements, test and refine their business ideas, and assess the market size for products or services. The module covers positioning, developing a value proposition, and creating growth projections. Strategies for entering emerging markets and insights on social entrepreneurship are also explored.
2. Brand Building and Design Thinking I.
This module focuses on brand creation and the integration of marketing strategies with branding. Students learn to design a brand strategy, perform brand research, and develop or redesign their brands. Key concepts include prototyping in design thinking, leveraging data intelligence, and applying it to modern design challenges.
3. Design Strategy I.
Students explore the foundations of business development and learn to apply analytics for descriptive, predictive, and prescriptive purposes. The module introduces business process improvement, effective business planning, and techniques for business transformation. Measuring business performance and fostering partnerships are integral elements.
4. Design Strategy II.
This module highlights goal setting for business units and training programs, including defining objectives and delivery methods. Students gain insights into personalized marketing, developing value propositions, and positioning for B2B marketing. Sustainable strategies and market research methods are also discussed.
5. Remote Work
Students learn effective strategies for remote team management, including virtual meetings, motivation, and time management. The module addresses challenges of working from home and offers solutions to optimize productivity. Topics include leading virtual teams and improving remote collaboration.
6. Digital Transformation for Leaders I.
The module provides an overview of the Fourth Industrial Revolution and its implications for leaders. Students explore technologies like RPA, AI, and cognitive tech, alongside methods for digital transformation. Collaborative approaches for a modern workplace and fostering strategic agility are also covered.
7. Digital Transformation for Leaders II.
This module delves into innovation-driven leadership, future trends in performance management, and digital customer service. Students explore the integration of machine learning into strategic decisions and best practices for digital leadership.
8. Design Thinking I.
Students are introduced to design thinking and its applications in social innovation, complex systems, and customer experience. Practical tools for venture design, customer-first approaches, and implementing product innovation are included. The module highlights team-oriented innovation processes.
9. Design Thinking II. and Productivity
This module explores the balance between innovation and risk in dynamic environments. Students learn methods for fostering collaboration and creating a culture that encourages risk-taking. Practical strategies for leveraging productivity and maintaining workplace well-being are also taught.
10. Cybersecurity
Students gain foundational knowledge in cybersecurity principles relevant to executives and employees. The module covers threat awareness, including phishing, malware, and other security risks. Strategies for maintaining a secure work environment are included.
Is online Effective MBA right for me?
Program Learning Outcomes
After completing the program, you will possess the following competencies:
Idea Validation & Market Positioning
Mastery in assessing market sizes, testing business ideas, and positioning products or services.
Comprehensive Brand Strategy
Skills in brand integration, research, creation, and redesign using modern methodologies.
Prototyping & Design Intelligence
Proficiency in creating, using, and evaluating prototypes along with incorporating data intelligence in design.
Advanced Business Analytics
Understanding of descriptive, exploratory, predictive, prescriptive, and experimental business analytics.
Strategic Business Unit Planning
Setting tangible business unit goals and strategies for market positioning and value proposition.
Remote Team Leadership
Expertise in leading, motivating, and managing virtual teams and meetings effectively.
Digital Transformation Mastery
In-depth knowledge of Industry 4.0, AI, RPA, and strategies for modern business collaboration.
Innovative Leadership
Developing and leading with innovation, understanding the future of performance management, and ensuring customer-centric service leadership.
Design Thinking Proficiency
Comprehensive understanding of design thinking as applied to venture design, customer experience, product innovation, and complex systems.
Productivity & Collaboration
Skills in fostering a culture of collaboration, managing innovation, and strategies to increase workplace productivity.
Cybersecurity Awareness
Familiarity with essential cybersecurity principles, including threats like phishing, whaling, and malware, tailored for executives.
Business Development & Partnership
Establishing and nurturing business partnerships, performance measurement, and business transformation techniques.
Understanding Digital Marketing Personalization
Mastery in personalized marketing strategies for better brand reach.
Product and Service Value Proposition
Crafting compelling value propositions to captivate target markets.
Social Entrepreneurship & Innovation
Insights into creating ventures that drive societal impact and growth.
Graduate profile
Graduates of the Effective MBA - Design Thinking and Strategy program can pursue diverse roles across industries. As a Design Strategist, they integrate design thinking to solve complex problems and align strategies with organizational goals. In the role of an Innovation Manager, they lead the development and implementation of new ideas, products, or services. As Product Managers, they oversee the entire product lifecycle, ensuring it meets market needs and delivers value. Business Analysts focus on identifying opportunities for growth and improving processes through data-driven recommendations. Graduates can also work as Brand Strategists, creating and managing strategies to strengthen a company’s market position. As Digital Transformation Consultants, they guide organizations in adopting modern technologies to improve efficiency and competitiveness. They may also excel as Customer Experience Managers, improving customer journeys using design thinking principles. Additionally, as Cybersecurity Analysts, they protect organizational systems and data by identifying vulnerabilities and implementing robust security measures.
Obtain Professional Certificate
Graduates receive a completion certificate of the professional
Effective Course.
Boost your Professional career
Take your career growth and personal development to the next level.
Start your global Networking
Connect with people around the world and make valuable business connections.
TESTIMONIALS
Meet some of our Students
"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
"This MBA program is not about theory, but about the practical experience of experts in the field. The study helped me to use current experience and knowledge and apply them to the real environment of business using real-world examples of true professionals."
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."
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