Effective MBA
Business Analytics
100% Online | 15 mins a day | 10 months
About the program
- The Effective MBA Business Analytics specialization is a comprehensive multidisciplinary program designed for professionals aiming to develop analytical skills and increase their market value.
- This course combines technical knowledge, business fundamentals, management practices, leadership, and marketing, along with focused expertise in business analytics.
- The program provides training in skills needed to implement and oversee data-driven business decisions, including collecting, managing, and analyzing datasets, forming inferences and predictions from data, and making optimal and robust decisions.
- Students gain the ability to analyze data, interpret key performance indicators, and apply innovative strategies to support organizational growth.
- Part of this specialization's content are tips and information on steering approaches and work styles of successful company leaders, such as AirBnB, Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, Uber and others.
Key study objectives
- Adaptive Learning ModelsStay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
- Practical and ActionableEach module isn’t just theory—it’s packed with actionable insights and strategies you can implement immediately. Learn how to use descriptive, predictive, and prescriptive analytics to solve real-world business problems and improve organizational outcomes.
- Duration and FlexibilityThis fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
- Master Data Analysis TechniquesDevelop the ability to collect, clean, and interpret data using statistical and analytical methods to support decision-making in business contexts.
Business Analytics consists of 10 Modules
Effective MBA
1. Data Analysis
This module introduces foundational concepts in statistics, data fluency, and techniques for exploring, describing, and working with datasets. Students learn how to analyze and prepare data for deeper interpretation and practical use. Topics include statistical basics, dataset preparation, and foundational skills for effective data handling.
2. Business Analytics Foundations
Students gain an understanding of business analytics concepts, including descriptive, exploratory, predictive, prescriptive, and experimental analytics. The module covers practical applications of these techniques in decision-making for business scenarios. Topics include foundational principles, data-driven strategies, and training in predictive analytics tailored for executives.
3. Management
This module covers key aspects of management, such as team leadership, organizational dynamics, and strategies for managing remote teams. Students learn to balance innovation, risk, and strategic planning while navigating crisis management. The module also explores business innovation and methods to create high-performing teams.
4. Marketing
The module focuses on creating and executing effective marketing strategies, highlihgting growth and competitive intelligence. Students learn to develop go-to-market plans, conduct market analysis, and implement integrated marketing strategies tailored to specific business goals. Additional topics include customer engagement and strategies for improving brand visibility.
5. Customer Insights and Consumer Analytics
This module teaches how to collect, analyze, and interpret customer data for improving business decisions. It includes advanced tools like Google Analytics 4 for tasks such as audience segmentation and building targeted campaigns. Students work on optimizing marketing efforts and gaining a deeper understanding of consumer behavior.
6. Data Science I.
Students are introduced to the fundamentals of data science, focusing on data collection, preparation, and analysis. The module highlights presenting data in ways that support informed decision-making. It lays a foundation for understanding how to apply data science in process optimization and business performance improvement.
7. Data Science II.
This advanced module explores data mining techniques and storytelling with data to create actionable insights. Students learn methods for visualizing complex datasets and presenting results for strategic decision-making. Practical exercises include using visualization tools to uncover hidden patterns in data.
8. Finance
The module focuses on financial management, covering topics like risk assessment, budget creation, and investment planning. Students learn how to evaluate financial health, manage cash flow, and utilize tools for financial analysis. Additional content includes strategies for small business financing and long-term growth.
9. Advanced Data Analytics for Business Professionals / Forecasting
Students study advanced techniques for forecasting and predictive modeling, including time-series analysis and exponential smoothing. The module also covers economic data analysis and applications of big data in financial forecasting. Hands-on activities involve working with Excel and other tools to build reliable predictions.
10. Human Resources
This module examines strategic workforce planning, talent management, and organizational culture. Students learn modern recruitment strategies and approaches to increasing team dynamics. Topics also include leadership development and using tools to streamline HR processes for better organizational outcomes.
Is online Effective MBA right for me?
Program Learning Outcomes
After completing the program, you will be equipped to:
- Analyze and interpret complex data: You can work with large datasets, applying advanced techniques such as data mining, predictive modeling, and statistical analysis to draw actionable insights and support strategic decisions.
- Develop and implement data-driven strategies: You can design integrated business strategies informed by analytics, enhancing organizational performance in areas like marketing, finance, and operations.
- Utilize tools and technologies: You will be proficient in using tools like Google Analytics 4, Excel, and data visualization software to optimize workflows, improve efficiency, and solve complex problems.
- Navigate financial decisions: You will possess knowledge in financial management, including risk assessment, budgeting, and investment planning, enabling them to support organizational growth.
- Adhere to ethical standards: You will make decisions based on ethical principles, respecting data privacy and promoting responsible use of analytics in business.
Graduate profile
Graduates of the Effective MBA Business Analytics program have access to a wide range of career opportunities across industries. They can work as Data Analysts, collecting, organizing, and interpreting data to identify trends and provide actionable insights for business decisions. In the role of a Business Intelligence Analyst, they design dashboards and analyze datasets to monitor KPIs and recommend strategies for improving efficiency and revenue. As Marketing Analysts, they focus on understanding customer behavior and market trends, optimizing campaign performance, and improving ROI. Graduates can also pursue careers as Financial Analysts, where they analyze financial data, forecast trends, and prepare strategies for organizational growth and investment decisions. In consulting, they may work as Analytics Consultants, helping organizations implement data-driven strategies and designing analytics solutions. In the human resources field, HR Analysts use data to improve recruitment, retention, and team performance by developing workforce optimization strategies. Additionally, graduates can take on roles as Operations Managers with an analytics focus, where they use data to streamline supply chains, reduce costs, and improve operational efficiency. These positions highlight the versatility and applicability of the skills gained through this specialization.
Obtain Professional Certificate
Graduates receive a completion certificate of the professional
Effective Course.
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TESTIMONIALS
Meet some of our students
"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
"This MBA program is not about theory, but about the practical experience of experts in the field. The study helped me to use current experience and knowledge and apply them to the real environment of business using real-world examples of true professionals."
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."
